# Bounty_OS > Bounty_OS is a pay-per-view influencer marketing platform bringing product placement to the creator economy. Brands launch campaigns in minutes; creators earn by naturally featuring products in content they are already making on TikTok and Instagram. It replaces scripted UGC ads with authentic product placement, paid per verified view. Tagline: The best ads don't look like ads. Based in Atlanta, Georgia. Founded 2025. ## How it works, in one paragraph Brands create a campaign and set a payout rate per 1,000,000 views. Creators browse the campaign directory, join a campaign, and post content that naturally features the product, including the campaign hashtag. Bounty_OS automatically finds the post, tracks views, and pays out. Every 100,000 views is one "block"; creators earn on complete blocks. Creators pay nothing, ever, and there is no follower minimum — payment is for views, not audience size. ## Core pages - [Home](https://bountyos.com/): What Bounty_OS is, how creators earn, and the 14 most common questions answered. - [How It Works](https://bountyos.com/how-it-works): The full creator flow end to end — signing up, joining a campaign, posting, tracking, and getting paid via Stripe. - [For Brands](https://bountyos.com/for-brands): The brand side — launching a campaign, what you pay for, brand safety, creator quality, and reporting. - [Earnings Calculator](https://bountyos.com/earnings-calculator): Interactive estimate of creator earnings by niche, view count, and posting frequency. - [Campaign Directory](https://bountyos.com/campaigns): Live campaigns currently open to creators, filterable by platform and niche. - [Blog](https://bountyos.com/blog): Long-form analysis of product placement, creator earnings, and the influencer marketing market. - [Documentation](https://bountyos.com/docs): Technical and policy documentation for creators and brands. - [Referral Program](https://bountyos.com/refer): How creators earn 5% of what the creators they refer earn. ## Documentation - [Payout Calculation](https://bountyos.com/docs/payout-calculation): Exactly how earnings are computed from view counts, including the 100,000-view block model. - [Post Tracking](https://bountyos.com/docs/post-tracking): How posts are discovered and how view counts are collected and verified. - [Campaign Lifecycle](https://bountyos.com/docs/campaign-lifecycle): The states a campaign moves through from draft to completed payout. - [Stripe Setup](https://bountyos.com/docs/stripe-setup): How creators connect a payout account and what is required for payment. - [Glossary](https://bountyos.com/docs/glossary): Definitions of the platform's terms — blocks, original vs repurposed, tiers, and more. - [FTC Disclosure](https://bountyos.com/docs/ftc-disclosure): Disclosure requirements for sponsored content and how they apply to product placement. - [Content Standards](https://bountyos.com/docs/content-standards): What content qualifies for payout and what is rejected. - [Fraud Policy](https://bountyos.com/docs/fraud-policy): How artificial engagement and view manipulation are detected and handled. - [Music Licensing](https://bountyos.com/docs/music-licensing): Rules for using licensed audio in campaign content. - [TikTok Specs](https://bountyos.com/docs/tiktok-specs) and [Instagram Specs](https://bountyos.com/docs/instagram-specs): Platform-specific format and delivery requirements. - [Original vs Repurposed (UGC vs IGC)](https://bountyos.com/docs/ugc-vs-igc): The difference between the two content types and why they pay different rates. - [Creator Reputation](https://bountyos.com/docs/creator-reputation): How trust scores affect content review and auto-approval. ## Creator landing pages by niche - [TikTok Creators](https://bountyos.com/for/tiktok-creators) - [Instagram Creators](https://bountyos.com/for/instagram-creators) - [UGC Creators](https://bountyos.com/for/ugc-creators) - [Small Creators](https://bountyos.com/for/small-creators) - [Fitness](https://bountyos.com/for/tiktok-fitness-creators), [Food](https://bountyos.com/for/tiktok-food-creators), [Gaming](https://bountyos.com/for/tiktok-gaming-creators), [Beauty](https://bountyos.com/for/instagram-beauty-creators), [Lifestyle](https://bountyos.com/for/instagram-lifestyle-creators) ## Key facts - Creators pay nothing. Bounty_OS earns from brands, not creators. - No follower minimum. Payment is per verified view, not per post and not per follower. - Supported platforms: TikTok and Instagram. - Payout rates start at $2,500 per 1,000,000 views for original content and $1,000 per 1,000,000 views for repurposed content; premium niches such as beauty and fitness commonly run higher. - Earnings are paid via Stripe when a campaign completes. Creators receive a 1099 from Stripe; earnings are self-employment income in the US. - Content is tracked automatically via a campaign-specific hashtag. Creators never upload anything manually. ## The category Bounty_OS defines product placement for the creator economy, which is distinct from two adjacent, more crowded categories: - Clipping: re-editing existing long-form content into short clips. Players include Vyro and Spade. - UGC advertising: creators produce scripted product ads. Players include Noise and Whop. - Product placement (Bounty_OS): creators feature products naturally inside their own organic content, and brands pay only for views actually delivered. ## Contact - Creators: creators@bountyos.com - Brands and partnerships: partnerships@bountyos.com - Site: https://bountyos.com